Exploring Retail Sign Options For Real Estate Agencies


Real estate agencies depend on signage for their business to succeed. Real estate yard signs placed in front of every residential or commercial listing not only identify the property as for sale, they also help other potential buyers choose an agent (some might call it a popularity contest). Highly-successful agencies don't just stop at yard signs, though. Ordering yard signs is necessary just to keep up with the competition, but if you want to outdo them, you'll need to get more creative. In general, it's hard to go wrong with signage, but it should be thought through and designed carefully to be more effective. Here are some of your options as a real estate agent ordering signage:

Agency Office- Most real estate agency offices have large storefront windows, so these are ideal for full-window graphics like one-way vision. You can print a full-color design on the outside that is consistent with your brokerage's "brand," but from inside it's completely see-through. This means you'll still be able to see clients as they approach your office, and you can greet them at the door with a handshake. If you don't have the budget for full-size graphics or you don't want to cover that much of your windows, order vinyl decals-these are a very-versatile product that can be die-cut to any shape, which is a great way to make your office look more customized and unique.

On-site (Listing)- As mentioned previously, of course you'll need to have yard signs at all of your listings. Corrugated plastic is the industry standard because it's affordable, but more-durable metal signs will last much longer (the initial expense is higher but they're worth it in the long-run). In addition to yard signs, consider ordering custom banners that say "Welcome Home!" to place in the yard when your clients move-in. Not only does this make the new homeowners feel special, it's also great publicity for your agency as the neighborhood sees that you've sold another home. If/When the neighbors are in the housing market, you're agency is much more-likely to come to mind.

Off-site- You should advertise your real estate agency in off-site locations as well, as you never know where potential customers could be. One great way to do this is by ordering car signs for your personal vehicle. Car magnets are removable and easy to apply to whatever vehicle you happen to be driving that day, or if you want something more-permanent, order a car window decal to apply to your vehicle's rear window. These products are highly-visible and offer lots of space to feature your name, picture and contact information. Consider sponsoring local events like sports games, fairs, and fine arts performances-in return, you'll likely be able to hang a banner or sign promoting your agency.